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The Receivables Exchange faced a difficult challenge: because they were the first U.S. business to offer real-time trading of account receivables (A/R), they were tasked with engaging potential customers, while at the same time educating them about a new and not-easily-understood industry.
- To redesign the TRE website in order to help make accounts receivable financing mainstream in America (like it is in Europe) in an incredibly condensed timetable.
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Since The Receivable Exchange represents an entirely new way to raise funds and improve cash flow, the "show me" CFO target requires a lot of online "hand holding" to walk them through the process.
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Renegade streamlined TRE's complex set of information to properly inform users, using flash and design elements to keep the content interesting. The site experience is extremely action-oriented, and encourages users to learn more about specific facets of the content they're viewing. These calls to action help lead visitors down a path that best explains how The Receivables Exchange can suit their needs. In addition, testimonials, editorial content, webinars, and a blog establish The Receivables Exchange as the source for A/R information and expertise.
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- Since the redesign, The Receivables Exchange website metrics have far surpassed goals set in the following key categories:
- 63% increase in site visits
- 65% increase in unique visitors
- 76% increase in page views
- 78% increase in completed registrations
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TRE's website was recognized as an "Official Honoree" at the 2009 Webby Awards.
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