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define the challenge

Launch HARLEM Kruiden Liqueur.
   
   

a-ha! insight

Young adults who are looking to try something new, something bold, maybe even something Dutch.

know thy target

As AOR, Renegade created the fully integrated CALL THE SHOTS campaign including highly engaging offline, mobile, on-premise and online experiences (see HARLEMSHOTS.com).

capture their attention

Launched in select US markets in late 2009, HARLEM is off to a great start as the target CALLS THE SHOTS across the country.

pr promotions
guerrilla marketing collateral design




clients served
BearingPoint
Bluefly
Bowne
Cablevision
Car and Driver
Casio
Children for Children
Citibank
DoubleClick
Gilda's Club
HSBC
Hasbro
IBM
Moravian Open Door
Nautica
Nike
Nolet Spirits
Olympus
Panasonic
Ravenswood
Redbox
Seagram's
The Receivables Exchange
Toasted Head Wines
Ubisoft